ooma today announced the launch of general consumer sales of its VoIP system.

ooma systems are being offered at introductory pricing of $399 for each ooma Hub device and $39.95 for each ooma Scout device. The ooma system features unlimited US calling and comes with additional features, including second line and answering machine with no additional monthly fees. In 2008, when the introductory pricing period expires, the ooma Hub device will carry a suggested retail price of $599.

ooma systems have been in use for the past few months by "hundreds of consumers" participating in the company’s beta testing program. The company said that its network has handled "more than 325,000 calls" to date.

Founded in 2005, privately-held ooma manufactures digital voice appliance using a new technology that transforms telecom services from being service-oriented to device-oriented. The company has numerous patents pending and is headquartered in Palo Alto, California.

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