DigiTimes reported today that D-Link has cut the price of "entry-level" draft 802.11n routers in the U.S. market to under $50.
The reason for the price cut is to "drive shipments of its 802.11n products up to its goal of two million units set for this year".
As of this morning, Pricegrabber is showing a price of $49.99 for the DIR-615 Wireless N Router at Circuit City and Best Buy.
Digitimes reports that the three leading consumer networking device vendors are holding the line on product prices this holiday season.
D-Link, Linksys and Netgear have mostly kept the price of consumer networking devices—especially 802.11n products—unchanged, instead of resorting to more aggressive pricing to boost sales during the year-end peak season, according to industry sources.
The article said that the companies are still looking for indications of how strong demand will be for holiday buying and said that consumers "may start seeing discount offers from the vendors in early 2008 if sales do not pick up as expected in the following weeks".
While arranging my DGL-4500 review sample with D-Link, I asked them about the rumors that the long-delayed DIR-855 has been placed on "indefinite hold". D-Link told me that the product is still alive and that the target ship date is now "end of year 07 or early year 08".
During my routine check of the Wi-Fi Alliance 802.11n Certified product list, I found that the mythical D-Link DIR-855 Dual-Band Draft 11n router received its 802.11n Draft 2.0 certification back on October 3. Shame on me for not catching this before now.
D-Link said today it has started shipping its DGL-4500 Draft 802.11n Xtreme N Gaming Router.
The router combines a single dual-band Draft 2.0 802.11n radio based on Atheros XSPAN technology with D-Link's "GameFuel" technology—D-Link's branding of Ubicom's "StreamEngine" auto-QoS technology.
DigiTimes today said that D-Link has revealed its WiMax product strategy and plans for European rollout of draft 802.11n products.
The WiMax information is short on details, but includes plans for "network cards with different interfaces such as integrated wireless LAN, Bluetooth and WiMAX support".
The draft 802.11n report said that the company plans to "start marketing its low-priced 802.11n products, utilizing WLAN chips coming from Taiwan-based Ralink Technology, in the European market in the fourth quarter". D-Link's draft 11n U.S. products are based on Atheros' XSPAN chipset.
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