Cisco today announced its intent to acquire privately held MOTO Development Group, a design consulting firm that develops products and product strategies for the consumer industry.
Based in San Francisco, MOTO brings to Cisco a team of more than 35 consultants with a proven track record in the consumer product industry.
The MOTO team has been instrumental in the development of innovative products from startups to Fortune 500 companies, including Cisco's Flip video product family.
Like the acquisition of Pure Digital in 2009 and its line of Flip Video Camcorders, the acquisition of MOTO is another step toward embedding consumer design and ease of use into Cisco products for the consumer market.
Financial terms of the transaction are undisclosed. The acquisition is subject to various standard closing conditions and is expected to be complete in the fourth quarter of Cisco's fiscal year 2010.
Upon the closing of the acquisition, MOTO employees will become part of the Cisco Consumer Products team led by Jonathan Kaplan, senior vice president and general manager of Cisco Consumer Products.