Skype to reach for TV market with Joost

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Tim Higgins

Skype, the leader in voice-over Internet protocol (VoIP), has unveiled a project that will bring TV to computers and the Internet to TVs in a massive undertaking by the new Skype subsidiary Joost.

Previously known by the codename The Venice Project, Joost (pronounced “juiced”) will initially focus on offering free ad-supported online video content that is submitted from content providers like record labels and TV networks.

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