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OnLive has launched a new payment plan giving customers the option to buy unlimited time on its cloud-based gaming platform.

OnLive's new payment option allows customers to play 38 titles in an unlimited amount of time. Previously, OnLive provided three to five day rental options, and a la carte options to play games through their entirety.

OnLive sees their new payment plan similar to Netflix's unlimited streaming option. OnLive will continue to add games to the group based upon user feedback in the same vein as how Netflix adds and removes titles to their streaming library based upon demand.

The unlimited option will cost $9.99 per month, and can be canceled at any time. Games on the list include titles like Unreal Tournament 3, Tropico 3, World of Goo, and 35 other indie and big name game franchises. You can read all the details on OnLive's website.